![App-Store-Mode-Main](https://jessehaynes.com/wp-content/uploads/2023/09/App-Store-Mode-Main.png)
App store mode
case study
Overview
Problem
Express recognized the need to enhance the in-store shopping experience to stay competitive in the modern retail landscape. The challenges included:
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Limited In-Store Information: Shoppers often lacked easy access to essential store information, such as the store layout and available inventory, making their shopping experience less efficient.
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Connectivity with Store Staff: Customers had no direct way to contact store associates for assistance or queries while shopping.
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Music Control: The store’s background music often failed to resonate with customers, affecting the overall ambiance and experience.
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Inventory Access: Shoppers couldn’t quickly check inventory availability, including extended sizes, in-store, and online, which was essential for making informed purchase decisions.
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Reviews and Customer Photos: Shoppers lacked easy access to product reviews and customer photos, which are crucial for making confident buying decisions.
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In-Store Events: Customers were often unaware of special in-store events, promotions, or activities happening at their local Express store.
Solution & Impact
Our solution aimed at creating a highly interactive and user-centric Store Mode within the Express native app:
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Store Layout: Implemented a store map with easy-to-navigate sections, helping customers find products quickly.
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Associate Contact: Introduced a chat feature to connect shoppers with store associates, enabling real-time assistance.
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Music Control: Enabled customers to control the in-store music playlist, allowing for a personalized shopping experience.
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Inventory Access: Integrated barcode scanning functionality to instantly check in-store and online inventory, including extended sizes, by scanning product barcodes.
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Reviews and Customer Photos: Provided quick access to product reviews and customer photos, enhancing the shopping experience.
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In-Store Events Calendar: Included an events calendar with notifications for upcoming in-store events, promotions, and activities.
Results:
While the App Store Mode project showcased the potential for enhancing the in-store shopping experience, the strategic decision was made to defer its implementation to a future fiscal year. This decision aligns with Express’s commitment to carefully evaluate opportunities and allocate resources thoughtfully for the best possible outcomes.
![App-Store-Mode-Detail-1](https://jessehaynes.com/wp-content/uploads/2023/09/App-Store-Mode-Detail-1.png)
![Female hand holding iPhone 14 Pro mockup (Mockuuups Studio)](https://jessehaynes.com/wp-content/uploads/2023/09/Female-hand-holding-iPhone-14-Pro-mockup-Mockuuups-Studio.png)
![StoreMode-Combo](https://jessehaynes.com/wp-content/uploads/2023/09/StoreMode-Combo.png)
“The success of our App Store Mode project isn’t just about innovation; it’s a testament to our commitment to providing users with a curated, immersive experience that transforms their devices into gateways of endless possibilities.”
(704) 706-5264