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Screening for Tests

Screening? Isn’t that a test already? I guess so. But we don’t seem to spend enough time talking about who we’re going to get to participate in our usability tests. It should be a foundation of our tests. In fact, as I’m typing this, I am...

Types of Research

Summative or Formative? What’s the difference? I know this is an oversimplification, but do you want a Summary or do you want the research to help Form the product? Are you still drawing boxes on pieces of paper? Doing some paper prototyping? That’s...

Faces in UX

Myths. I bet everyone knows a few. I mean, that whole “landing on the Moon” thing – yeah right, like that happened. There are a few myths in the UX field too. Thought about this one this week: UX Myth #21. If users can’t really tell us what...