Express
Product Detail Page Redesign
A rebuild of the Express product page around the things that actually sell clothing online: better imagery, clearer fulfillment, real customer photos, and reviews worth reading.
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Case Studies
Express
Bag & Checkout Redesign
A rebuild of the Express bag and checkout to get people through faster, lose fewer of them on the way, and let them pay however they actually want to.
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Express
Buy Online, Pick Up In Store
Reworking Buy Online, Pick Up In Store so the handoff from website to store actually works: shorter waits, inventory you can trust, and order status you can see.
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Express
Loyalty Program Redesign
Rebuilding the Express loyalty program so signing up is quick, the rewards feel reachable, and the whole thing is worth opening more than once.
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Express
App Store Mode
An in-app "Store Mode" that turns a phone into a shopping companion the moment you walk into an Express: store maps, a line to an associate, barcode scanning, and what's happening in that store.
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